People are familiar with the brands Nordstrom Rack, TJ Maxx, as well as Marshalls. Everyone knows that these retail outlets sell overstock clothing, shoes, and jewelry at steep discounts.
But did you guys know that in the fashion sector, these brands are labeled secondary market players? Even though they carry new products, they obtain their inventories from suppliers that do not fall under the traditional distribution route. These businesses are known as surplus liquidators.
In both the retail and wholesale segments of the solar sector, the same sort of company exists. A surplus liquidator is a business that sells leftover inventory in favor of another company to turn products into cash.
Surplus solar system liquidators thrive in developing partnerships with manufacturers, construction companies, EPCs, and operators. They accept stranded or damaged items and use their expert marketing talents to resell them to new customers. They’re also quite informed about PV technology and can assist buyers with their procurement needs.
These resellers are an important component of the recipe for a vibrant and sustained secondary market in the solar sector. They provide a relevant alternative for technology that has fallen through the gaps in the primary market.
ATEN Solar is one of the companies that compete in the solar secondary market. Initially, the company designed systems for a variety of DIY projects and electricians who were not involved in solar but were receiving calls for PV installations from their clients.
It has evolved to fill a need between manufacturers and medium-scale solar installers, developers, and EPC businesses who lack the internal capacity to acquire wholesale rates or manage the purchasing process.
Their structure distinguishes them from their competition. They’ve pioneered a decentralized model by collaborating with a large number of previous executives who have extensive expertise in distributing modules at the production, distribution, or project levels.
As a module merchant, ATEN also has to constantly fine-tune its appraisal skills. To accomplish so, they must be aware of future technological developments.
This entails cultivating partnerships with manufacturers. Only then will they be able to appropriately assess modern technologies. They can also evaluate new or excess modules that a client is interested in buying.