The solar sector is widely renowned for its long-standing partnerships. As industry experts, you’ve most likely worked hard to establish and maintain relationships with wholesale customers. But are you maximizing your wholesaler potential? Or are there ways for your organization to grow and evolve?
Even if you’re confident in your advertising and marketing tactics, business operations, and customer service, you should double-check yourself. Taking the effort to assess your processes may reveal costs and possibilities that you were unaware of.
There are numerous advantages to selling wholesale solar hardware. Ultimately, it’s beneficial for business and the global progress of solar.
For example, when the LCOE of a solar installation is comparable to or better than that of other fossil resources, solar is considered a realistic energy source, especially when combined with storage or other alternative energy.
The more affordable solar and battery get, the more accessible they become to all consumers, which is most likely why you went into this industry in the first place. Selling in bulk allows your company to achieve economies of scale, helping you to offer lower pricing to your consumers while also contributing to the global advancement of solar.
Whatever your market strategy, remember that all wholesalers are controllers of distribution. This key capability attracts producers who want to establish their brands in new markets.
Individuals or businesses that take ownership of inventories are known as merchant wholesalers. They may have a single central storage facility and a high number of product lines and brands in stock.
There are also distributors, who are comparable to merchant wholesalers but that they exclusively represent a limited number of brands. Distributors seek to stock leading brand names from producers with a proven track record and financial stability.
Numerous solar wholesalers and distributors have adjusted their business strategies to include value-added services. Some companies offer contractors storage space and even drop ship goods to project locations.
Some companies provide credit lines. Furthermore, some companies buy back surplus and used hardware as long as the item has resale value.
Several providers are also committed to making wholesale purchasing viable and accessible to all sizes and capacities of contractors and sellers.